Over the past decade, the gaming landscape has undergone a transformative shift driven by the meteoric rise of the free-to-play (F2P) model. Once considered a niche approach, F2P now dominates app stores and online platforms, shaping consumer expectations and developer strategies alike. This article explores the trajectory of free-to-play gaming, unraveling industry insights, business models, and emerging trends, with responsible references to credible sources. The…